RARE is the urbanwear from the future and a brand of stylistic innovation, wheresport culture, functionality and design mix together to deliver a fashion forward clothing line that blends perfectly into the contemporary lifestyle of men and women interested in what is trending and in the now.
Destined to become a symbol within the high level sportswear fashion lines, RARE takes it’s main inspiration from the cycling world offering a line of technic, refined, practical and unique products. The brand’s DNA is one where functionality blends together with design.
The main goal is to developunderstandable and innovative pieces, designed to fit within the active day to day life of their target, and to the necessity of moving freely and confortabily around the city.
RARE is also about sustainability and eco life, a green perspective proyected into our future lifes.